Infinite Possibility

Creating Customer Value on the Digital Frontier

Autor*innen

• B. Joseph Pine

Parameter

• 268 Seiten
• 10 Lesestunden

• Handel und Verkauf
• Wirtschaft

Mehr zum Buch

Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value

• Sprache: Englisch
• Erscheinungsdatum: 2011