The Anti-Marketing Manifesto

How to Sell Without Being a Sellout

Autor*innen

• Michelle Lopez Boggs

Parameter

• 234 Seiten
• 9 Lesestunden

• Wirtschaft

Mehr zum Buch

Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.

• Sprache: Englisch
• Erscheinungsdatum: 2020
• Einband: Hardcover