Perspectives on Social Media Marketing

Autor*innen

• Stephanie Agresta
• B. Bonin Bough
• Jason I. Miletsky

Parameter

• Wirtschaft

Mehr zum Buch

PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Paperback