Ausverkauft
The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser
Autor*innen
Buchbewertung
Mehr zum Buch
Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.
Buchkauf
The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser, Rudy Moenaert, Steven Van Belleghem
- Sprache
- Erscheinungsdatum
- 2012
- Einband
- (Paperback)
Wir benachrichtigen dich per E-Mail.
3,5
Gut
2 Bewertung
Hier könnte deine Bewertung stehen.
- Titel
- The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser
- Sprache
- Englisch
- Autor*innen
- Rudy Moenaert, Steven Van Belleghem
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 224
- ISBN10
- 0749466596
- ISBN13
- 9780749466596
- Reihe
- Kategorien
- Schlagwörter
- Handel, Kommunikation
- Bewertung
- 3,5 von 5 Sternen
- Beschreibung
- Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.