Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques

Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques

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Mike Grigsby

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4,0(18)Abgeben

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264 Seiten
10 Lesestunden

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Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.

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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques, Mike Grigsby

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Erscheinungsdatum: 2016
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