Design and Marketing of New Products

Autor*innen

• Glen L. Urban
• John R. Hauser

Parameter

• Design
• Kunst & Kultur

Mehr zum Buch

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

• Sprache: Englisch
• Erscheinungsdatum: 1993
• Einband: Paperback