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Selling Luxury

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  • 242 Seiten
  • 9 Lesestunden

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'Selling Luxury' is a comprehensive guide that equips sales professionals with the vital skills, techniques and strategies to excel in the luxury market. The book explores the unique mindset of affluent customers and their buying behavior, helping salespeople understand their needs and desires. It covers essential topics such as building rapport, every step of consultative selling-from greeting and approaching, to uncovering needs, objection handling, selling benefits & value, closing and customer service & retention. Packed with real-life examples and practical tips, it offers a step-by-step approach to master the art of selling luxury and delivering exceptional customer experiences. Whether you're new to luxury sales or looking to enhance your skills, this book provides valuable insights to succeed in the competitive world of luxury.

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Selling Luxury, Gerard Assey

Sprache
Erscheinungsdatum
2023
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(Paperback)
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Titel
Selling Luxury
Sprache
Englisch
Autor*innen
Gerard Assey
Erscheinungsdatum
2023
Einband
Paperback
Seitenzahl
242
ISBN13
9798223946304
Reihe
Beschreibung
'Selling Luxury' is a comprehensive guide that equips sales professionals with the vital skills, techniques and strategies to excel in the luxury market. The book explores the unique mindset of affluent customers and their buying behavior, helping salespeople understand their needs and desires. It covers essential topics such as building rapport, every step of consultative selling-from greeting and approaching, to uncovering needs, objection handling, selling benefits & value, closing and customer service & retention. Packed with real-life examples and practical tips, it offers a step-by-step approach to master the art of selling luxury and delivering exceptional customer experiences. Whether you're new to luxury sales or looking to enhance your skills, this book provides valuable insights to succeed in the competitive world of luxury.