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"In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage."
Buchkauf
Information Orientation, Donald A. Marchand, William J. Kettinger, John D. Rollins
- Sprache
- Erscheinungsdatum
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Information Orientation
- Sprache
- Englisch
- Autor*innen
- Donald A. Marchand, William J. Kettinger, John D. Rollins
- Verlag
- Oxford University Press
- Erscheinungsdatum
- 2001
- Einband
- Hardcover
- Seitenzahl
- 328
- ISBN10
- 0199240671
- ISBN13
- 9780199240678
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- "In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage."