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- 355 Seiten
- 13 Lesestunden
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Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.
Buchkauf
Marketing. A Case Study Approach, David Stokes
- Sprache
- Erscheinungsdatum
- 1997
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- (Paperback)
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- Titel
- Marketing. A Case Study Approach
- Sprache
- Englisch
- Autor*innen
- David Stokes
- Verlag
- Letts
- Erscheinungsdatum
- 1997
- Einband
- Paperback
- Seitenzahl
- 355
- ISBN10
- 1858053056
- ISBN13
- 9781858053059
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Beschreibung
- Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.