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A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.
Buchkauf
The Design Dimension, Christopher Lorenz
- Sprache
- Erscheinungsdatum
- 1990
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- (Paperback)
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- Titel
- The Design Dimension
- Sprache
- Englisch
- Autor*innen
- Christopher Lorenz
- Verlag
- Wiley-Blackwell
- Erscheinungsdatum
- 1990
- Einband
- Paperback
- ISBN10
- 0631177485
- ISBN13
- 9780631177487
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Design
- Bewertung
- 3,5 von 5 Sternen
- Beschreibung
- A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.