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A former record executive and highly sought brand consultant traces the rise of hip-hop culture from a niche genre to the mainstream, revealing how hip-hop has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for effective marketing campaigns. 40,000 first printing.
Buchkauf
The Tanning of America, Steve Stoute, Mim Eichler Rivas
- Sprache
- Erscheinungsdatum
- 2011
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Tanning of America
- Sprache
- Englisch
- Autor*innen
- Steve Stoute, Mim Eichler Rivas
- Verlag
- Penguin
- Erscheinungsdatum
- 2011
- Einband
- Hardcover
- ISBN10
- 1592404812
- ISBN13
- 9781592404810
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Sozialwissenschaften, Historisches Thema, Geschichte, Handel, Wirtschaft & Management, Musikalische Thematik, Musik, Soziologie, Marketing & Vertrieb, Rasse, Rassismus
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- A former record executive and highly sought brand consultant traces the rise of hip-hop culture from a niche genre to the mainstream, revealing how hip-hop has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for effective marketing campaigns. 40,000 first printing.