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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
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Qualitative Research Methods in Public Relations and Marketing Communications, Christine Daymon, Immy Holloway
- Sprache
- Erscheinungsdatum
- 2011
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- (Paperback)
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