Wir senden dir das abgebildete Buch

Customer Behavior

Autoren

Buchbewertung

4,8(5)Abgeben

Parameter

Wirtschaft

Mehr zum Buch

This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.

Buchkauf

Customer Behavior, Jagdish N. Sheth, Banwari Mittal, Bruce I Newman

Spuren von Feuchtigkeit / Nässe
Aus Bibliothek aussortiert

Sprache
Erscheinungsdatum: 1999
product-detail.submit-box.info.binding: (Hardcover),
Buchzustand: Gebraucht - Beschädigt
Preis: 2,91 €inkl. MwSt.

Lieferung

Zahlungsmethoden

4,8

Ausgezeichnet

5 Bewertung

Abgeben

Hier könnte deine Bwertung stehen.

Titel: Customer Behavior
Sprache: Englisch
Autor*innen: Jagdish N. Sheth, Banwari Mittal, Bruce I Newman
Verlag: South Western Educational Publishing
Erscheinungsdatum: 1999
Einband: Hardcover
ISBN10: 003098016X
ISBN13: 9780030980169
Schlagwörter: Wirtschaft
Bewertung: 4,8 von 5 Sternen
Beschreibung: This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.