Pocketbook Power

How to Reach the Hearts and Minds of Today's Most Coveted Consumers--women

Autor*innen

• Bernice Kanner

Parameter

• 211 Seiten
• 8 Lesestunden

• Wirtschaft

Mehr zum Buch

A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.

• Sprache: Englisch
• Erscheinungsdatum: 2004
• Einband: Hardcover