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Discusses the strategic process and how to assess the position of a company and that of its competitors. The book then considers how to analyze the resources of a company and the questions that need to be asked when developing a corporate strategy.
Buchkauf
Strategic management, John L. Thompson
- Sprache
- Erscheinungsdatum
- 1990
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- (Paperback)
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- Titel
- Strategic management
- Sprache
- Englisch
- Autor*innen
- John L. Thompson
- Verlag
- Chapman and Hall
- Erscheinungsdatum
- 1990
- Einband
- Paperback
- Seitenzahl
- 656
- ISBN10
- 0412375001
- ISBN13
- 9780412375002
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Beschreibung
- Discusses the strategic process and how to assess the position of a company and that of its competitors. The book then considers how to analyze the resources of a company and the questions that need to be asked when developing a corporate strategy.