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Strategic Management

Concepts and Experiences

Autoren

Leslie W. Rue
Phyllis G. Holland

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4,0(1)Abgeben

Parameter

Wirtschaft

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This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations. The cases are organized according to the primary issues forming strategy, high technology, global strategy, ethics, small businesses, not-for-profits and implementing strategy.