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An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.
Buchkauf
The Leaky Funnel, Hugh Macfarlane
- Sprache
- Erscheinungsdatum
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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