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An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.
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The Leaky Funnel, Hugh Macfarlane
- Sprache
- Erscheinungsdatum
- 2003
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- Titel
- The Leaky Funnel
- Sprache
- Englisch
- Autor*innen
- Hugh Macfarlane
- Verlag
- Bookman
- Erscheinungsdatum
- 2003
- Einband
- Paperback
- Seitenzahl
- 217
- ISBN10
- 0975135414
- ISBN13
- 9780975135419
- Reihe
- Schlagwörter
- Sachbücher, Lebenshilfe, Marketing & PR
- Bewertung
- 3,55 von 5 Sternen
- Beschreibung
- An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.