The Internet Marketing Plan

The Complete Guide to Instant Web Presence

Autor*innen

• Kim M. Bayne

Parameter

• Informatik & Programmierung
• Wirtschaft

Mehr zum Buch

A complete marketing resource for the inexperienced, showing how to plan, implement and assess an on-line presence. This book demonstrates how to apply rigorous classic marketing methods to the Internet and how to integrate Internet marketing activities into a company's general marketing plan.

• Sprache: Englisch
• Erscheinungsdatum: 2000
• Einband: Paperback