Competitive Success

How Branding Adds Value

Autoren

• John A. Davis

Parameter

• Wirtschaft

Mehr zum Buch

Competitive How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum,

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• Sprache: Englisch
• Erscheinungsdatum: 2010