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Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.
Buchkauf
Mind Your X's and Y's, Cheri Hanson, Lisa Johnson
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Mind Your X's and Y's
- Sprache
- Englisch
- Autor*innen
- Cheri Hanson, Lisa Johnson
- Verlag
- Simon and Schuster
- Erscheinungsdatum
- 2006
- Einband
- Hardcover
- Seitenzahl
- 288
- ISBN10
- 0743277503
- ISBN13
- 9780743277501
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 3,4 von 5 Sternen
- Beschreibung
- Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.