People Don't Buy what You Sell

They Buy what You Stand for

Autor*innen

• Max Brand

Parameter

• 180 Seiten
• 7 Lesestunden

• Unternehmertum
• Wirtschaft

Mehr zum Buch

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.

• Sprache: Englisch
• Erscheinungsdatum: 2005
• Einband: Paperback