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Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.
Buchkauf
Advertising Cultures, Timothy Dwight deWaal Malefyt, Brian Moeran
- Sprache
- Erscheinungsdatum
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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