Brand Driven Innovation

Strategies for Development and Design

Autor*innen

• Erik Roscam Abbing

Parameter

• Design
• Handel
• Kunst & Kultur
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Paperback