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Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.
Buchkauf
Museum Marketing, Ruth Rentschler, Anne-Marie Hede
- Sprache
- Erscheinungsdatum
- 2007
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- (Paperback)
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- Titel
- Museum Marketing
- Untertitel
- Competing in the Global Marketplace
- Sprache
- Englisch
- Autor*innen
- Ruth Rentschler, Anne-Marie Hede
- Verlag
- Butterworth-Heinemann
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- Seitenzahl
- 270
- ISBN10
- 0750680652
- ISBN13
- 9780750680653
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.