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Parameter
- 224 Seiten
- 8 Lesestunden
Mehr zum Buch
This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.
Buchkauf
Advertising, Sandra Cottier Bunting
- Sprache
- Erscheinungsdatum
- 1996
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Advertising
- Sprache
- Englisch
- Autor*innen
- Sandra Cottier Bunting
- Verlag
- Hodder Arnold H&S
- Erscheinungsdatum
- 1996
- Einband
- Paperback
- Seitenzahl
- 224
- ISBN10
- 0340631570
- ISBN13
- 9780340631577
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Werbung und Promotion
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.