Advertising and Identity in Europe

The I of the Beholder

Autoren

• Robin Warner
• Jackie Cannon
• Patricia Anne Odber de Baubeta

Parameter

• Marketing & PR
• Werbung und Promotion

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As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.

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• Sprache: Englisch
• Einband: Paperback