Consumer Behavior

Autor*innen

• Fred D. Reynolds
• William D. Wells

Parameter

• 436 Seiten
• 16 Lesestunden

• Konsumgesellschaft

Mehr zum Buch

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.

• Sprache: Englisch