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Start Reverse – The Novel (Travel Edition) is about Josh Smith, a retailer who has a hard time coping with the impact of online shopping and the changing customer landscape. When he accompanies his wife Marcia on a business trip to London, he learns how some brands are more successful than others. Bread&Care is the brand that inspires him the most, and Josh starts to adapt several of the lessons he learns for his own bookstore. Josh’s team helps to drive a successful turn-around, which initially becomes an inspiring example for the whole shopping street, and later for many others…
Buchkauf
Start Reverse, Andre A. Wiringa
- Sprache
- Erscheinungsdatum
- 2018
- Einband
- (Paperback)
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- Titel
- Start Reverse
- Untertitel
- The Novel
- Sprache
- Englisch
- Autor*innen
- Andre A. Wiringa
- Verlag
- Start Reverse
- Erscheinungsdatum
- 2018
- Einband
- Paperback
- ISBN10
- 9490806048
- ISBN13
- 9789490806040
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR, Marktwirtschaft
- Beschreibung
- Start Reverse – The Novel (Travel Edition) is about Josh Smith, a retailer who has a hard time coping with the impact of online shopping and the changing customer landscape. When he accompanies his wife Marcia on a business trip to London, he learns how some brands are more successful than others. Bread&Care is the brand that inspires him the most, and Josh starts to adapt several of the lessons he learns for his own bookstore. Josh’s team helps to drive a successful turn-around, which initially becomes an inspiring example for the whole shopping street, and later for many others…