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This succinct book takes students through the key stages of Strategic Management: Analysis, Formulation, and Implementation, with an emphasis on the essential tools of analysis. An accessible, student-friendly introduction to the subject, packed with real life examples which clearly illustrate complex theoretical concepts.
Buchkauf
Understanding Strategic Management, Anthony Henry
- Sprache
- Erscheinungsdatum
- 2011
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- (Paperback)
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- Titel
- Understanding Strategic Management
- Sprache
- Englisch
- Autor*innen
- Anthony Henry
- Verlag
- Oxford University Press
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- ISBN10
- 0199581614
- ISBN13
- 9780199581610
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Management & Personalverwaltung, Marketing & Vertrieb
- Bewertung
- 4,35 von 5 Sternen
- Beschreibung
- This succinct book takes students through the key stages of Strategic Management: Analysis, Formulation, and Implementation, with an emphasis on the essential tools of analysis. An accessible, student-friendly introduction to the subject, packed with real life examples which clearly illustrate complex theoretical concepts.