Marketing the Professional Services Firm

Applying the Principles and the Science of Marketing to the Professions

Autor*innen

• Laurie Young

Parameter

• Marketing & PR

Mehr zum Buch

The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.

• Sprache: Englisch
• Erscheinungsdatum: 2005
• Einband: Hardcover