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- 280 Seiten
- 10 Lesestunden
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MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.
Buchkauf
Moving to E-business, Leslie Willcocks, Christel Sauer
- Sprache
- Erscheinungsdatum
- 2000
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- (Paperback)
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- Titel
- Moving to E-business
- Sprache
- Englisch
- Autor*innen
- Leslie Willcocks, Christel Sauer
- Verlag
- Century
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- Seitenzahl
- 280
- ISBN10
- 0712669833
- ISBN13
- 9780712669832
- Reihe
- Schlagwörter
- Sachbücher, Technologie & Industrie, Lebenshilfe, Computer & Internet, Unternehmertum, Internet
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.