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- 512 Seiten
- 18 Lesestunden
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This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.
Buchkauf
Managing Marketing, John Andrew Murray, Aidan O'Driscoll
- Sprache
- Erscheinungsdatum
- 1993
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- (Paperback)
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- Titel
- Managing Marketing
- Sprache
- Englisch
- Autor*innen
- John Andrew Murray, Aidan O'Driscoll
- Verlag
- Gill & Macmillan Ltd
- Erscheinungsdatum
- 1993
- Einband
- Paperback
- Seitenzahl
- 512
- ISBN10
- 0717119521
- ISBN13
- 9780717119523
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Beschreibung
- This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.