Essentials of Health Care Marketing - Fifth Edition

Autor*innen

• Eric N. Berkowitz

Parameter

• 600 Seiten
• 21 Lesestunden

• Handel
• Lehrbücher
• Marketing & Vertrieb
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--

• Sprache: Englisch
• Erscheinungsdatum: 2021
• Einband: Paperback