The Brains Behind Great Ad Campaigns

Creative Collaboration Between Copywriters and Art Directors

Autor*innen

• Margo Berman
• Robyn Blakeman

Parameter

• 224 Seiten
• 8 Lesestunden

• Handel
• Ökonomie
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

• Sprache: Englisch
• Erscheinungsdatum: 2009
• Einband: Paperback