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Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
Buchkauf
Consumers, Autorenkollektiv
- Sprache
- Erscheinungsdatum
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Consumers
- Sprache
- Englisch
- Autor*innen
- Autorenkollektiv
- Verlag
- McGraw-Hill/Irwin
- Erscheinungsdatum
- 2003
- Einband
- Hardcover
- Seitenzahl
- 896
- ISBN10
- 0072537140
- ISBN13
- 9780072537147
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Unternehmertum, Innovatives Unternehmertum
- Bewertung
- 3 von 5 Sternen
- Beschreibung
- Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.