International Marketing

3rd Edition

Autor*innen

• Lorena S. Walsh

Parameter

• 320 Seiten
• 12 Lesestunden

• Lehrbücher
• Ökonomie
• Sonstige Lehrbücher
• Universitätslehrbücher
• Wirtschaft

Mehr zum Buch

This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.

• Sprache: Englisch
• Erscheinungsdatum: 1993
• Einband: Paperback