The Corporate Culture Handbook

How to Plan, Implement, and Measure a Successful Culture Change Programme

Autor*innen

• Gabrielle O'donovan

Parameter

• 376 Seiten
• 14 Lesestunden

• Business & Management
• Handel
• Marketing & Vertrieb
• Sachliteratur

Mehr zum Buch

Corporate culture remains an enigma for many a strategic management team, and successful culture change remains but a myth for most organisations. This book dispels much of the mystique surrounding the subject and outlines the business case for corporate culture management.

• Sprache: Englisch
• Erscheinungsdatum: 2007
• Einband: Paperback