Feedback

Direct and Interactive Marketing

Autor*innen

• Roger Ortuño Flamerich

Parameter

• Design
• Kunst & Kultur
• Sachliteratur

Mehr zum Buch

'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.

• Sprache: Englisch
• Erscheinungsdatum: 2008
• Einband: Paperback