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Feedback

Direct and Interactive Marketing

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  • 187 Seiten
  • 7 Lesestunden

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'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.

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Feedback, Roger Ortuño Flamerich

Sprache
Erscheinungsdatum
2008
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(Paperback)
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Titel
Feedback
Untertitel
Direct and Interactive Marketing
Sprache
Englisch
Erscheinungsdatum
2008
Einband
Paperback
Seitenzahl
187
ISBN10
8496774325
ISBN13
9788496774322
Reihe
Beschreibung
'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.