Lemon

How the Advertising Brain Turned Sour

Autor*innen

• Orlando Wood

Parameter

• Psychologie
• Psychologische Thematik
• Sachliteratur

Mehr zum Buch

Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.

• Sprache: Englisch
• Erscheinungsdatum: 2019
• Einband: Paperback