Advertising

Strategy, Creativity and Media

Autor*innen

• Chris Fill
• Graham Hughes
• Scott De Francesco

Parameter

• 416 Seiten
• 15 Lesestunden

• Belletristik
• Handel
• Rechtsthematik
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback