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This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
Buchkauf
Advertising, Chris Fill, Graham Hughes, Scott De Francesco
- Sprache
- Erscheinungsdatum
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Advertising
- Untertitel
- Strategy, Creativity and Media
- Sprache
- Englisch
- Autor*innen
- Chris Fill, Graham Hughes, Scott De Francesco
- Verlag
- Pearson
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 416
- ISBN10
- 0273760890
- ISBN13
- 9780273760894
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Rechtsthematik, Kinderbücher, Management & Personalverwaltung, Marketing & PR, Werbung und Promotion, Präsentation
- Bewertung
- 4,3 von 5 Sternen
- Beschreibung
- This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.