Orchestrating Success

Improve Control of the Business with Sales & Operations Planning

Autor*innen

• Richard C Ling
• Richard C. Ling

Parameter

• 176 Seiten
• 7 Lesestunden

• Handel
• Management
• Marketing & PR
• Ökonomie
• Rechtsthematik

Mehr zum Buch

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

• Sprache: Englisch
• Erscheinungsdatum: 1989
• Einband: Hardcover