Introducing Qualitative Methods Series: Qualitative Methods in Business Research

Autor*innen

• Päivi Eriksson
• Anne Kovalainen

Parameter

• 352 Seiten
• 13 Lesestunden

• Forschung
• Handel
• Ökonomie
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.

• Sprache: Englisch
• Erscheinungsdatum: 2008
• Einband: Paperback