The Ultimate CRM Handbook

Strategies and Concepts for Building Enduring Customer Loyalty and Profitability

Autor*innen

• John G. Freeland

Parameter

• 304 Seiten
• 11 Lesestunden

• Bücher
• Handel
• Management
• Ökonomie
• USA

Mehr zum Buch

Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.

• Sprache: Englisch
• Erscheinungsdatum: 2002
• Einband: Hardcover