Luxury Online

Styles, Systems, Strategies

Autor*innen

• Uche Okonkwo

Parameter

• 384 Seiten
• 14 Lesestunden

• Handel
• Sachbücher
• Sozialwissenschaften
• Technologie & Industrie
• Wirtschaft & Management

Mehr zum Buch

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Hardcover