Crowning the Customer

How to Become Customer-Driven

Autor*innen

• Senator Feargal Quinn

Parameter

• 160 Seiten
• 6 Lesestunden

• Business & Management
• Handel
• Management
• Sachliteratur

Mehr zum Buch

Customer service is the new competitive business battleground. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. Feargal Quinn explains: The 'Boomerang Principle' (bringing the customer back); How to get the feel of the market place; How to listen effectively to the customer; Customer panels; Why you should increase the number of complaints; How to introduce fun and surprise into business. An essential handbook for managers, company directors, employees and students.

• Sprache: Englisch
• Erscheinungsdatum: 2002
• Einband: Paperback