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This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the rules and steps to be taken in order to develop successful media relations.
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Business Action Pocketbooks: Public Relations Techniques That Work, Jim Dunn
- Sprache
- Erscheinungsdatum
- 1999
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- Preis
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- Titel
- Business Action Pocketbooks: Public Relations Techniques That Work
- Sprache
- Englisch
- Autor*innen
- Jim Dunn
- Verlag
- Thorogood
- Erscheinungsdatum
- 1999
- Einband
- Paperback
- Seitenzahl
- 137
- ISBN10
- 1854181874
- ISBN13
- 9781854181879
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the rules and steps to be taken in order to develop successful media relations.