The Case for B2B Branding

Pulling Away from the Business-to-Business Pack

Autor*innen

• Bob Lamons

Parameter

• 228 Seiten
• 8 Lesestunden

• Business & Management
• Handel
• Marketing & Vertrieb
• Sachliteratur
• USA

Mehr zum Buch

The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.

• Sprache: Englisch
• Erscheinungsdatum: 2005
• Einband: Hardcover