Design Directories: Branding

Brand Strategy, Design And Implementation Of Corporate And Product Identity

Autor*innen

• Helena Vaidlová
• Alastair Campbell

Parameter

• 192 Seiten
• 7 Lesestunden

• Business & Management
• Handel
• Kunst & Kultur
• Ökonomie
• Sachliteratur

Mehr zum Buch

"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.

• Sprache: Englisch
• Erscheinungsdatum: 2003
• Einband: Hardcover