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Press Here
How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
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- 349 Seiten
- 13 Lesestunden
Mehr zum Buch
A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.
Buchkauf
Press Here, Annie Gurton
- Sprache
- Erscheinungsdatum
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Press Here
- Untertitel
- How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
- Sprache
- Englisch
- Autor*innen
- Annie Gurton
- Verlag
- Ft Pr
- Erscheinungsdatum
- 2001
- Einband
- Paperback
- Seitenzahl
- 349
- ISBN10
- 0273653849
- ISBN13
- 9780273653844
- Reihe
- Schlagwörter
- Sachbücher, Weltliteratur, Handel, Wirtschaft & Management, Technologie & Industrie, Lebenshilfe, Marketing & Vertrieb, Kommunikation
- Bewertung
- 3 von 5 Sternen
- Beschreibung
- A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.