Press Here

How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity

Autor*innen

• Annie Gurton

Parameter

• 349 Seiten
• 13 Lesestunden

• Lebenshilfe
• Marketing & Vertrieb
• Technologie & Industrie
• Weltliteratur
• Wirtschaft & Management

Mehr zum Buch

A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.

• Sprache: Englisch
• Erscheinungsdatum: 2001
• Einband: Paperback