Palgrave Master Series: Mastering Public Relations

Second Edition

Autor*innen

• Anthony Davis

Parameter

• 256 Seiten
• 9 Lesestunden

• Handel
• Marketing & PR
• Ökonomie
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Aimed at undergraduate and diploma students, this book provides a thoughtful overview of public relations. Balancing theory and practice, it includes discussion of ethics and many other highly pertinent broader topics, as well as a sector profile, frequently asked questions, and international case studies.

• Sprache: Englisch
• Erscheinungsdatum: 2007
• Einband: Paperback