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Aimed at undergraduate and diploma students, this book provides a thoughtful overview of public relations. Balancing theory and practice, it includes discussion of ethics and many other highly pertinent broader topics, as well as a sector profile, frequently asked questions, and international case studies.
Buchkauf
Palgrave Master Series: Mastering Public Relations, Anthony Davis
- Sprache
- Erscheinungsdatum
- 2007
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- (Paperback)
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- Titel
- Palgrave Master Series: Mastering Public Relations
- Untertitel
- Second Edition
- Sprache
- Englisch
- Autor*innen
- Anthony Davis
- Verlag
- Palgrave Macmillan
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- Seitenzahl
- 256
- ISBN10
- 0230549306
- ISBN13
- 9780230549302
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Ökonomie, Marketing & PR, Kommunikation
- Bewertung
- 3,3 von 5 Sternen
- Beschreibung
- Aimed at undergraduate and diploma students, this book provides a thoughtful overview of public relations. Balancing theory and practice, it includes discussion of ethics and many other highly pertinent broader topics, as well as a sector profile, frequently asked questions, and international case studies.